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Welcome to the world of Giovas SA!

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Where our vision is to instill a positive mood for kids and adults alike.

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A world that recognizes the value of culture and traditions, both at work and on a personal level.

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Activities

Brands

ALL BRANDS

GIM has evolved into one of the most popular kids’ brands with a broad variety of products and collaborations with major brands.

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.

The Cartoon Store now welcomes all travelers at the “Macedonia” International Airport in Thessaloniki, with a wide range of products and brands.

Our News

ALL NEWS

06/03/2025

NEW SHOWROOM

Our new showroom is here! A brand-new space of 270sqm with a modern aesthetic, designed to offer our clients and associates a unique experience, where they can discover there all our new series with more than 500 product types for the 35+ brands of our GIM and Back Me Up collections. Beware! Behind the door

21/02/2025

SCHOOL & OFFICE 2025

The entire world of GIM and Back Me Up in one exhibition – School & Office 2025! All our favorite heroes, like Sonic, Paw Partol, Dora and Spiderman, together with the most popular brands, such as No Fear, NBA, Maui & Sons, Fisher Price and Play-Doh, and with the trendiest characters like Barbie, Stitch, Squishmallows

20/01/2025

THE SPIRIT OF PLAY

For yet another year, Giovas SA will be part of the largest and most important international event in the Toy industry, the Spielwarenmesse at Nuremberg! From January 28th until February 1st, you can find all your favorite heroes and characters, along with the top-trending brands, in one place: at the Giovas SA stand [Hall 2,

GIOVAS SA

Giovas SA was established in the 1950s, starting off as a small bookstore in the center of Athens.

Over the years, with the company’s reigns being passed down from generation to generation, Giovas S.A. expanded both its customers network across Greece, as well as its products range.

With its long-standing license partnerships with world-famous brands, and with products of high quality and aesthetic, the company has evolved into one of the leading manufacturers and distributors of Toys, Back-to-School and Gift products in Greece, Europe and the Middle East.