Home - Giovas Group

Welcome to the world of Giovas SA!

LEARN MORE

Where our vision is to instill a positive mood for kids and adults alike.

LEARN MORE

A world that recognizes the value of culture and traditions, both at work and on a personal level.

LEARN MORE

Activities

Brands

ALL BRANDS

GIM has evolved into one of the most popular kids’ brands with a broad variety of products and collaborations with major brands.

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.

The Cartoon Store now welcomes all travelers at the “Macedonia” International Airport in Thessaloniki, with a wide range of products and brands.

Our News

ALL NEWS

10/01/2025

NEW BRANDS 2025

Following the popular Squishmallows, GIM’s family of brands continues to grow and with the new year welcomes Dora the Explorer and Rubble & Crew! Our beloved, little explorer and the playful super-puppy, together with the phenomenally adorable plush toys, embark on a new adventure, starring in the 2025 GIM collection with brand new product series

16/12/2024

NEW COLLECTION 2025

The new Back-to-School collection for 2025 is here! Our sought-after brand series are complemented with all-new, innovative product designs, while fresh-out, trendy brands are added to our popular GIM and Back Me Up collections. Book an appointment with our Sales Team and discover all these and many more at our local exhibitions! LOCAL EXHIBITIONS

13/12/2024

2024 – A YEAR OF SUCCESS!

As the year comes to an end, yet another very successful business cycle closes for both our GIM and Back Me Up collections. In addition to increasing sales, the ever-growing trust demonstrated by consumers in our products’ top quality and aesthetic, as well as by our customers and associates for our unparallel product range and

GIOVAS SA

Giovas SA was established in the 1950s, starting off as a small bookstore in the center of Athens.

Over the years, with the company’s reigns being passed down from generation to generation, Giovas S.A. expanded both its customers network across Greece, as well as its products range.

With its long-standing license partnerships with world-famous brands, and with products of high quality and aesthetic, the company has evolved into one of the leading manufacturers and distributors of Toys, Back-to-School and Gift products in Greece, Europe and the Middle East.