Home - Giovas Group

Welcome to the world of Giovas SA!

LEARN MORE

Where our vision is to instill a positive mood for kids and adults alike.

LEARN MORE

A world that recognizes the value of culture and traditions, both at work and on a personal level.

LEARN MORE

Activities

Brands

ALL BRANDS

GIM has evolved into one of the most popular kids’ brands with a broad variety of products and collaborations with major brands.

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.

The Cartoon Store now welcomes all travelers at the “Macedonia” International Airport in Thessaloniki, with a wide range of products and brands.

Our News

ALL NEWS

29/09/2025

GOLD FOR GIM AND FISHER PRICE LET’S DRAW

The Fisher-Price Let’s Draw product line, part of the GIM collection by Giovas S.A., has been honored with the Gold Award in the Best Activity Toy 2-10 Years category at the Mother, Baby & Child Awards 2025. This prestigious recognition reaffirms the quality and innovation of the Fisher-Price Let’s Draw products, designed to offer children

22/09/2025

GIOVAS GROUP OF BRANDS APPOINTED AS THE OFFICIAL DISTRIBUTOR OF MILAN since 1918 IN GREECE

Giovas Group of Brands, a leading Greek company with decades of a successful presence in the stationery, office, and school supplies sector, is proud to announce its new strategic partnership with the renowned Spanish brand, MILAN since 1918. As of January 2026, Giovas Group of Brands becomes the official and exclusive distributor of MILAN products

15/09/2025

GIOVAS S.A. x BLE 2025

For yet another year, Giovas S.A. will be present with its booth, C224, at the leading international trade fair Brand Licensing Europe 2025, taking place in London from October 7 to 9. Our participation as an exhibitor in this important event for the second consecutive year reaffirms our strong presence in the licensing industry, as

GIOVAS SA

Giovas SA was established in the 1950s, starting off as a small bookstore in the center of Athens.

Over the years, with the company’s reigns being passed down from generation to generation, Giovas S.A. expanded both its customers network across Greece, as well as its products range.

With its long-standing license partnerships with world-famous brands, and with products of high quality and aesthetic, the company has evolved into one of the leading manufacturers and distributors of Toys, Back-to-School and Gift products in Greece, Europe and the Middle East.