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2023 was without a doubt a No Fear year!

The trendy brand from the Back Me Up collection, “travelled” as far as Liverpool in the UK, “backing-up” Andrew Lambrou, the up-and-coming artist, who represented Cyprus in this year’s Eurovision Song Contest. Meanwhile, within the Greek borders, the popular backpack was the go-to choice for the daily, busy schedule of famous and popular personalities, such Frau Dimitra,  YABA Travellers,  Danae Pappa, Aggelos Katsilianos, DJ Pitsi, Animado, Mariana Karra and many more. Stay tuned because 2024 holds even more No Fear twists!

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With only a few days before the first school bell rings, our young friends are getting ready to welcome the new school year! By choosing GIM and Back Me Up, pupils and students of all ages will find everything they need for their new “beginning” from a wide range of school supplies with their favorite