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07.07.2025

GIM AND BACK ME UP AT THE FOREFRONT

The new Back-to-School 2025 collections by GIM and Back Me Up are the stars of this year’s advertising campaign by Giovas S.A. – a campaign with 360° activities covering a wide range of Media, from TV, radio, print, digital and social media, as well as outdoor!

At the forefront, all the popular brands and favorite heroes and characters, such as Paw Patrol, Sonic, Play-Doh, Barbie, Hot Wheels and Fisher-Price, as well as Maui and Sons, Peanuts, Paul Frank, No Fear, Hallmark and of course, our house-brand Back Me Up

Reaching every screen, touching every ear, capturing every moment – GIM and Back Me Up, are everywhere!

Latest News

Giovas Group of Brands, a leading Greek company with decades of a successful presence in the stationery, office, and school supplies sector, is proud to announce its new strategic partnership with the renowned Spanish brand, MILAN since 1918. As of January 2026, Giovas Group of Brands becomes the official and exclusive distributor of MILAN products

For yet another year, Giovas S.A. will be present with its booth, C224, at the leading international trade fair Brand Licensing Europe 2025, taking place in London from October 7 to 9. Our participation as an exhibitor in this important event for the second consecutive year reaffirms our strong presence in the licensing industry, as

When the kids are off to bed, get ready for the ultimate radio experience to begin! This September, tune in to Kids Radio 88.6 and together with the one-and-only 5 Minute Mum, aka Elena Haralamboudi, experience a one-of-a-kind radio show, powered by GIM – full of energy and unexpected twists that will keep you company