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NEW COLLECTION 2025

The new Back-to-School collection for 2025 is here! Our sought-after brand series are complemented with all-new, innovative product designs, while fresh-out, trendy brands are added to our popular GIM and Back Me Up collections. Book an appointment with our Sales Team and discover all these and many more at our local exhibitions!   LOCAL EXHIBITIONS

2024 – A YEAR OF SUCCESS!

As the year comes to an end, yet another very successful business cycle closes for both our GIM and Back Me Up collections. In addition to increasing sales, the ever-growing trust demonstrated by consumers in our products’ top quality and aesthetic, as well as by our customers and associates for our unparallel product range and

NEW HEADQUARTERS

After 3 decades at a place that housed hundreds of brands, thousands of products and countless meetings, launches and presentations, our company’s creative course continues to new, state-of-the-art premises of almost 7,000m²! After the recent relocation of our Warehouse and Logistics Center with modern and fully automated infrastructures at our new, private property in Koropi,

THE JOY OF GIVING

Our manifesto of “giving joy” does not apply only to our clients – we make sure that those in need are also happy! So, it was with great joy that we were able to support the needs of all the public kindergarten schools at the City Vari-Voula-Vouliagmeni by donating more than 2,500 drawing supplies. At

ART & ACTIVITY … IN ACTION!

The popular Play-Doh Art & Activity products collection by GIM starred at a special educational event that took place on October 12th, at the new MAX Stores in Glyfada. In collaboration with the Project Parenting team, the Little Prince’s story came to life through our young friends’ drawings and playful activities, and together with their

SQUISH. COLLECT. REPEAT!

The phenomenally adorable Squishmallows are making the debut with a brand new collection by GIM! Cameron, Gordon, Tracey and the rest of the popular plush animals feature in the most original and super-soft designs of backpacks, tote bags, as well as accessories such as hats, mini wallers and key-rings! Each Squishmallow has its own unque

GIOVAS SA x BRAND LICENSING EUROPE 2024

Giovas SA’s presence at this year’s Brand Licensing Europe stood out as the only Greek company to be showcased at the Licensee Pavilion. A very successful participation with more than 20 meetings with new and very promising partners and licensors for expanding its already broad portfolio of popular and world-famous brands. At the same time,

TOGETHER, FOR THE NEW SCHOOL YEAR

Every new beginning, such as starting a new school year, brings with it a lot of joy, enthusiasm, as well as some anxiety and worry – especially in today’s difficult conditions that any family has to cope with. Giovas SA continues to support the younger members of our wider “family” of socially vulnerable groups, as

THE COUNTDOWN HAS STARTED!

With only a few days before the first school bell rings, our young friends are getting ready to welcome the new school year! By choosing GIM and Back Me Up, pupils and students of all ages will find everything they need for their new “beginning” from a wide range of school supplies with their favorite

KIDS FREE NIGHTS POWERED BY GIM!

This month, we all stay tuned to Kids Radio 88.6FM and enjoy the one-and-only Elena Haralamboudi, aka 5 Minute Mum, at the most riveting and hilarious show on Greek radio – powered by GIM! Are the kids all tucked in and asleep? Then it’s time to “wake-up” your inner child and enjoy the show! Kids

“GOLDEN” JERSEYS BY MAUI & SONS

With the 33rd Olympic Games in Paris already in play, this year’s summer will be dedicated to sports, with almost super-human athletic performances, and even super-stylish appearances! USA’s volleyball team stood out among these stylish appearances, with its brand-new jerseys created by the legacy brand, Maui and Sons.  Synonymous with summer, the sea and action

LIGHTS, CAMERA, ACTION!

Giovas SA’s new ad campaign is on air! Our favorite heroes, Barbie, Sonic, Paw Patrol and Hot Wheels, as well as our top brands No Fear, Maui and Nerf, are the ultimate “stars” in this new ad campaign for the GIM and Back Me Up BTS 2024 collections. And of course, the new GIM spot